SEO Files > $25 Billion By 2009
[digital axle] Merrill Lynch issued a report this week that predicts paid search will increase 47% this year, from $3.5 billion to $5.1 billion, according to this Mediapost article (registration required). Paid search combined with paid inclusion would be $5.5 billion - representing 45% of ML's prediction for total online ad spending in 2005 - $12.4 billion. The report goes on to predict that online advertising will reach $25 billion by 2009.
Some slightly related from Technorati and Google.
[Online-publishers.org] Online Publishers Association: Newsletters: As the largest independent U.S. online ad agency, Avenue A/Razorfish has a lot of good data to share in its "2005 Online Media Outlook." Of the agency's $312 million spent on online media last year, 11 percent was spent on the top three portals, with the travel and technology verticals seeing the biggest CPM price increases. Overall, CPMs were up 21 percent for Avenue A buys, though the company expects CPMs to rise only 15 percent more in '05.
[Itfacts.biz] > > IT Facts: The Merrill Lynch authors wrote that CIOs say the second quarter of 2003 was the high point in total spending for the year and that the remainder of the year will be tight.
[Hyperorg.com] Joho the Blog: October 2002 Archives: According to Masha Geller's MediaPost column today, a report from WebMergers says that the dot-com failure rate has "declined dramatically":
[Moskalyuk.com] Free money, mostly unclaimed @ Alex Moskalyuk Online: Scott Howe from Drive Performance Media over MediaPost Behavioral Insider estimates the amount of “free money” in the United States. The SEC cannot locate approximately 3 mln lost shareholders, representing $10 bln in unclaimed stocks.
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