SEO Files > Are search engines hurting your brand?
[Online Marketing Blog - Daily Search Engine Marketing News] Market Sentinel offers examples including: "40% of the UK's top grocery brands' feature at least one detractor in their Google top ten" in a new paper authored in conjunction with Weboptimiser. The paper examines the threats to brands posed by blogs and message boards and includes detailed techniques for responding to those threats including using search optimization along with rebuttal techniques such as blogging and RSS.
Some related posts from Technorati and Google.
RSS Marketing and RSS Publishing Diary: The whitepaper takes a good look at the emerging threats, especially RSS-distributed content from hundreds of thousands of new content sources, for established brands, as well as the solutions available to them. (via Cosmos)
© 300km North of Moscow: This kind of PR-SEO work is a rising trend on the internet where a few well positioned weblogs can cause substantial damage to a company's reputation and sales. (via Cosmos)
[Contentcentricblog.typepad.com] Business Blogs for Business Applications: Account Management: It suggests that Social Network Technology (Blog/RSS are major components) are creating new alternatives and options for businesses to communicate their message to current and potential customers. It joins a growing list of Business Applications that can, perhaps, better and more cost effectively, create buzz, extend brand and sell products & services.
[Rolandtanglao.com] Roland Tanglao's Weblog: Social Software: RSS Archives: And before Dave Sifry et al leave cool, friendly diplomatic comments, let me say this: I will start soon, a daily comparison between PubSub and Feedster which should once and for all expose the data I have been seeing with respect to blog search in an objective and fair manner (and I will call and email Dave to make sure that I am using Technorati properly). And afterwards, after Bryght's 1.0, I will do a four way shootout Feedster versus PubSub versus Technorati versus Blogdigger (which by the way seems to be an unsung hero of the blog search world!)
[Seroundtable.com] Moot Court: Trademark Protection on Trial: Danny said that he dislikes that people can buy other people's brands but its not illegal. He would like to see the sponsored listing label to change to "paid advertisement." In the end, the beef is with the advertisers not the search engines.
[Forums.searchenginewatch.com] Moot Court: Trademark Protection on Trial - Live from SES San Jose: About 5 minutes of questions by the board were thrown in to Deborah, all which were handled well. Hard to cover this because there is very little structure to the presentation, it was meant to be in this fashion.
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