SEO Files > Avoiding Search Hobgoblins

[ NateBal.com”¦.Come On In..The Web Is Fine..] Avoiding Search Hobgoblins Posted in SEO Blog by n8 on November 2nd, 2006 This has been a good week for information. I’ve been getting a lot of tips from news letters and newsgroups. Give this following article a dance. There is a lot of good info about PPC. Another great resource I’ve found is Stephan Spencer’s website. He’s an SEO guru and has a lot to say about the subject. If you are into SEO I highly recommend that you sign up for his newsletter. Oh and by the way he wrote the follwing article. Courtesy of RKG Blog Is your search advertising program healthy? Are you getting as much out of it as you could? How do you know? If you outsource, is your SEM doing the job well? Don’t assume that just because you’re paying them big money that they’re paying appropriate attention to the details - we’ve seen plenty of examples of gross negligence on the part of major SEMs. Just because your search results in aggregate look good, doesn’t mean the program is healthy and running at maximum...