SEO Files > Branding With Search Marketing
[Able Net Design Online Marketing] In 2004, Interactive Advertising Bureau (IAB) and Nielsen/NetRatings explored branding produced by search listing text ads versus the contextual ads in the right column, focusing on four branding attributes (unaided brand awareness, aided ad awareness, familiarity and brand image associations). Conclusion: Branding in search listings is stronger than contextual ad branding, particularly when the brand holds the top position in the results page.
Some related posts from Technorati and Google.
[Jim Hedger] SES Toronto 2005 Follow-Up - Serious Search Marketing: While there are many more dollars invested in paid-search advertising than in organic search engine placement, an October 2004 study of search engine user's click-through habits by Enquiro's CEO Gord Hotchkiss shows that 69% of the users chose organic listings over the 25% that tended towards paid listings. While they do not bring the instant but often expensive instant gratification of same-day first-page placement, organic listings are again being recognized as a solid foundation to build a long-term search marketing campaign off of.
[The SEO Blog] SES Toronto 2005 Follow-Up - Serious Search Marketing: Elaborate campaigns involving radio, television and print would be conceived and executed with the goal of establishing a foothold for new products in the households of the nation or solidifying the stability of a pre-existing brand. Those olden days may be, like so '80's, in relation to the crazed new world that search brings however, humans being humans, the ideas of an older generation often remain the ones that play best on the Internet today.
[The SEO Blog] Search Industry Maturing again...: more diversity for searchengine users as Teoma (the actual engine that powers Ask Jeeves) uses .adds to the growing tapestry of services that comprise the search-marketing metaverse.
[Sem.weblogsinc.com] The Search Engine Marketing Weblog: The Australian search engine Sensa has started offering “Click to Call” service to interested advertisers, further globalizing pay-per-call technology.
[Searchenginewatch.com] Search Engine Marketing and Branding Challenges: A longer version of this story for Search Engine Watch members provides a case study detailing how a diversified manufacturer of consumer and business products successfully used a search marketing campaign to increase brand awareness for both the company itself and its products. Click here to learn more about becoming a member.
[Houseblogger.typepad.com] Real Estate Marketing Blog : Online Branding: The report, titled "Internet Search Brand Effectiveness Research," studied the impact of search and contextual text ads on an array of brand metrics, including aided brand awareness, unaided brand awareness, brand image association and purchase intent.
[Weboptimiser.com] Blog search engine threatens Blogger ban: Internet news: Mr Cuban said: "If you are an individual blogger whose blog is hosted on blogspot.com, every day the chances of you being excluded from icerocket.coms, and other search engines indexes increases."
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