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May 29, 2005

Google: your new site and the sandbox

[Marketing Defined] There is a lot of debate as to whether the sandbox filter is a good thing for Google to implement or not. Obviously webmasters who are trying to get their sites well positioned in Google do not like the sandbox filter as it prevents them from receiving the huge levels of traffic that a top listing in Google can bring. The filter was not implemented at random, however, and there is some good reasoning for the filter existing.

Some slightly related from Technorati and Google.

http://wallishamilton.com [Wallis Hamilton Industries] Time and content win the day: are experiencing the Sandbox or new site dampening filter, keep building the site. Forget the Sandbox, and disregard the search engine rankings. If you follow that course of action, when the Sandboxfilter is lifted, the site will have powerful Google search engine placement. That is why my

Blogbusinessworld.blogspot.com[Blogbusinessworld.blogspot.com] Blog Business World - Marketing, Public Relations, Search Engine ...: One of the most important characteristics, and indeed one of the marks of being in the Sandbox, is the continuation of strong placements for less important keywords. The alleged Sandbox filter is apparently designed to concern itself with the more competitive keywords as they are more likely to have spam sites, purchased and other links Google deems unnatural, and probably more manipulation attempts being made. That is far less likely in unimportant and non-competitive keywords, so they are generally left alone and out of the Sandbox filter.

Blogbusinessworld.blogspot.com[Blogbusinessworld.blogspot.com] Blog Business World - Marketing, Public Relations, Search Engine ...: As with the controversial, and somewhat related Sandbox theory, there are techniques to avoid the filter’s impact, one way or the other. Fortunately, good SEO practices are the best route for a cautious website owner to use as prevention.

Blogbusinessworld.blogspot.com[Blogbusinessworld.blogspot.com] Blog Business World - Marketing, Public Relations, Search Engine ...: The result is a site does not receive good rankings for its most important keywords and keyword phrases. Even with good content, abundant incoming links and strong Google PageRank, a site is still adversely affected by the Sandbox effect. The Sandbox acts as a de facto probation for sites, possibly to discourage spam sites from rising quickly, getting banned, and repeating the process.

Blogbusinessworld.blogspot.com[Blogbusinessworld.blogspot.com] Blog Business World - Marketing, Public Relations, Search Engine ...: Bloggers freely link to other blogs and traditional websites. This generous linking policy, shared by most bloggers, is rewarded by Google. Higher search rankings for the helpful blogger are the benefit. The reason for this benefit, resulting from linking out, is to encourage links to other people who provide useful and interesting content.

[Anotherleveldesigns.com] Web Hosting » Blog Archive » google sandbox: One of the most important characteristics, and indeed one of the marks of being in the Sandbox, is the continuation of strong placements for less important keywords. The alleged Sandbox filter is apparently designed to concern itself with the more competitive keywords since they are more likely to have spam sites, purchased and other links Google deems unnatural, and probably more manipulation attempts being made. That is far less likely in unimportant and non-competitive keywords, so they are generally left alone and out of the Sandbox filter.

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Posted at May 29, 2005 07:40 AM

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