SEO Files > Google Acquires Urchin Software

Daily SEO » Search Engine Optimization and Search Engine Marketing Articles[Daily SEO » Search Engine Optimization and Search Engine Marketing Articles] Thousands of Internet sites use products from San Diego-based Urchin to help better understand their users’ experiences and track the performance of advertisements and other aspects of visits to Web sites. Google expects the service will help Web sites increase their advertising returns. 

Some slightly related from Technorati and Google.

http://www.marketingloop.com [ Marketing Loop Blog] Urchin, the Web Analytics by Google: Urchin works much like Google’s Conversion Tracking tool. Urchin places a cookie on a user’s computer when he or she visits a website where Urchin has been installed. As the user navigates throughout the site, Urchin uses the cookie to identify which pages the user visited and where he or she exited the site. Urchin then provides the website owner with aggregated (totaled across all the visitors of that site) information about general visitor behavior.

Traffick - Internet Search Enlightenment[Traffick - Internet Search Enlightenment] Google Drops Urchin Price: We predicted that Google's acquisition of Urchin would put downward pressure on the pricing for full-featured web analytics. We just didn't know it would happen so soon. Today, Google is announcing that the price for Urchin on Demand has been reduced to $199 per month from $495.

Search Engine Roundtable ::: The Pulse Of The Search Marketing Communityhttp://www.seroundtable.com [Search Engine Roundtable ::: The Pulse Of The Search Marketing Community] Urchin Calls Google, "Home": End of March, shocking news came our way that Google Buys Urchin Web Analytics. Today I found a new thread at WebmasterWorld named Web Analytics by Google, which led me to a URL by the looks of http://www.google.com/urchin.html. The re-branding of my all-time favorite Web analytics package has begun, look what they did to the logo.

Google Weblog: ... Google Blog: Getting wordy. "as of this week, Google Definitions is ... Press release: Google Agrees to Acquire Urchin. Urchin is a web site analytics ...

Search Engine Positioning and Web Marketing News: Web Accelarator, the latest addition in the Google world of software does not realy come as a surprise. It is just another brick in the wall of data collection that Google is investing heavily upon over the past few years. This is not funny any more guys. Using your brand name to become the same as the Gator/Claria guys, share personal information and browsing patterns - without the real consent or knowledge of the public - with who knows which govermental - or not - agency and treating people like ignorant cattle who would trust you on anything is just not funny or exciting anymore.

Google To Acquire Urchin Web Analytics Firm: This is one reason why both Yahoo and Google already offer free conversion tracking tools to their advertisers (Yahoo infohere; Google info here, though the link to the page with more info on the tool has disappeared). Providing full web analytics may help companies improve conversion even more. Yahoo already owns web analytics technology that it obtained through its 2003 purchase of Keylime.

New Google/Urchin Web Analytics FAQ: We posted yesterday that Google had reduced the price of their Urchin web analytics service. Today, we noticed that a Web Analytics FAQ has been added to the Google AdWords Help Center.

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