Some related posts from Technorati and Google.

[Lgbusinesssolutions.typepad.com] Solutions to Grow Your Business: They know because they listen to customers that a majority of us chose the coffee because it was organically grown and/or it is labeled Fair Trade. By providing a tiny booklet with the coffee, Starbucks told me a story that reinforces my core values and beliefs, enhancing the potential to retain my loyalty and my preferences for this kind of coffee.

[Fixyourmarketingblog.com] Fix Your Marketing: Good examples include email thank you notes from on-line retailers and the $25 gift cards that I regularly get from GAP stores like Banana Republic. These gift cards make me feel like my purchase was appreciated and keep me shopping at that store.

[Wordofmouth.typepad.com] George Silverman's Word-of-Mouth Marketing Blog: As you probably know, I’m not a fan of gratuitous virality attempts, but I’m happy to participate in this one because the thing to be passed on is an actual part of the product instead of some video stunt that’s only tangentially associated with the product, just contributing buzz - otherwise known as noise - in non-word-of-mouth marketing circles.

Reflected tags on Technorati: Blog, Sales+marketing, SEO Files