SEO Files > Link Popularity vs. Link Reputation

[Web Analytics Guide] Since the latest “Big Daddy” Google update, and subsequent comments from Matt Cutts, it has become increasingly clear that Google has begun emphasizing the quality, or trust value, of a site and its links more than ever before.

Some related posts from Technorati and Google.

Scott Fish SEO News and Bloghttp://www.fishseo.com/blog [Scott Fish SEO News and Blog] Should we even care about the Matt Cutts show?: I think most SEOs appreciate this information but I can’t help to think that Cutts has really become the Public Relations arm of Google to SEOers. His helpful hints on updates and his helpful comments in the forums are appreciated greatly by many, but there was one recent post in his blog that seems to have a little too much of Google’s interests in it, Google Analytics.

SEOhttp://www.trendmx.com/seo-blog [SEO] Jagger 3 update postmortem2: Similarly webmasters with deep pockets engaged in heavy link buying on premium websites with high PageRank also saw some of their search engine rankings slip due to special filter Google is applying to high traffic, high PageRank websites. Essentially the one-way outbound links originating from these websites have been neutralized with selective human intervention on Google’s side of the fence.

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