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May 29, 2005

Oops we did it again...Viagra and the blindness connection

http://blog.larixconsulting.com/blog [View from the Isle - Professional Blogging & Blog Consulting :: Main Page] Okay it's not just Pfizer, but also Lilly/ICOS (Cialis), and GSK/Bayer (Levitra) are all in the same boat. The wonder drug of...

Some slightly related from Technorati and Google.

[Pharmamkting.blogspot.com] Pharma Marketing Blog: ED Drug Sales Limp: "The growth since the competition came to the market has been modest and below expectations for the entire class," concedes Patrick Holmes, a Pfizer marketing vice president for drugs including Viagra. [See "Demand Lags For Viagra And Its Rivals"].This is despite huge amounts of money spent on DTC (direct-to-consumer) advertising for these drugs. Cialis and Levitra are #2 and #4 in terms of dollars spent on DTC in the first and second quarter of 2004. According to TNS Media Intelligence/CMR, Cialis's ad spending was $137 million for the first 10 months of 2004, followed by $133 million for Levitra, and $88 million for Viagra.

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[Sixthseal.com] sixthseal.com: Viagra (sildenafil tablets) vs. Cialis (tadalafil ...: Viagra (sildenafil tablets) debuted as the first clinical treatment approved by the FDA for ED and put the brand name Viagra into a household name and made Pfizer millions from "The Little Blue Pill". Viagra is the pharmaceutical blockbuster that every pharmaceutical company wishes they own the patent to. :) The promotional sample pack by Pfizer (it's meant for medical practitioners to prescribe to qualified patients for free trial use to see how the subject tolerates this particular medication) contains four (4) of the familiar diamond shaped blue Viagra pills in nice packaging and the Pfizer logo on it.

Heraldnet.comhttp://heraldnet.com [Heraldnet.com] HeraldNet - Snohomish County's online news source: By the way, ICOS' stock, which has gone down dramatically since Cialis won FDA approval at the end of 2003, continues to languish. Today, for example, when the overall markets ended up and most local stocks posted at least modest gains, ICOS shares were down by 6 cents, closing at $22.41.

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Posted at May 29, 2005 07:45 AM

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