SEO Files > PubCon: Dana Todd on Search Engine Marketing
[WebProNews Video Blog] SEMPO President and SiteLab co-founder Dana Todd stopped by to chat with WebProNews as part of our continuing video coverage from last week’s PubCon in Las Vegas. She had a lot to say about SEMPO and the company’s ongoing SEM initiatives geared at providing advertisers a comprehensive resource to consult when formulating their online marketing campaigns.
Some related posts from Technorati and Google.
10e20 - Search, Design & Social: outsourced to agencies (training, conferences, books are exploding due to this) Most advertiser respondents could still tolerate further price rises (at moderate levels) Agencies exhibit growing concern over click fraud They want people to take the SEMPO Survey (one survey respondent will receive a special prize!) - survey runs until Nov. (via Cosmos)
DM News Blog - The News Leader in Direct, Database and Internet Marketing: We chatted about New Jersey, Virginia, Madison, WI, and New Zealand, where Stephan is based. The conversation also turned to the Statue of Liberty and New York’s right to it (New York state lost Ellis Island to New Jersey in a court battle a few years ago). (via Cosmos)
pepperjamBlog: The celebrity line-up for this event was highlighted by Jennifer Aniston - in fact, this was Jennifer Aniston’s broadway debut so you can imagine the amount of paparazzi in attendance - it was crazy! Other actors and actresses included Elizabeth Berkley, Erika Christensen (TV’s 6 Degrees), David Cross, Rachel Dratch, Michael Ealy, Gabrielle Hoffman, Matthew Lillard, Anthony Mackie, Julianna Margulies, Rosie Perez, Sam Rockwell, Liev Schreiber, Pablo Schreiber, Wallace Shawn, Fisher Stevens and Catherine Tate (The Catherine Tate Show, Doctor Who), and Nia Vardalos, with directors Miguel Arteta (The Good Girl), Andrew McCarthy, Ian Morgan (The New Group), Josie Rourke and Indhu Rubasingham and writers including Adam Bock, David Ives and Adam Rapp. (via Cosmos)
BizMord Search and Marketing Blog» A Blog about Internet Marketing (SEO, PPC, etc), Traditional Marketing, Selling, Business St: At a recent marketing seminar I attended, one of the speakers (Dana Todd from SiteLab I believe) asked attendees to raise their hand if they DO NOT have an in-house SEO person and instead pay a search optimization company to do the job. I’d say about 60-70% of hands were raised. (via Cosmos)
pepperjamBlog: founder of Did-It), the entire SEMPO Board, and David Williams (founder of 360i), among about 100 more guests including press from the Wall Street Journal, Wired Magazine, and Entrepreneur Magazine. We were very honored that our event was so well attended by the most amazing minds in the SEM industry! (via Cosmos)
Publishing 2.0 - Scott Karp on the Convergence of Media and Technology: The poster child of both the promise and the existential angst of networked, digital advertising is the Dove Evolution video, produced for a mere $50,000 and distributed virally for free on YouTube. (via Cosmos)
SearchRank Blog: Live audio shows combined with online chat provide for a unique interactive experience. I regularly tune in for The Daily SearchCast with Danny Sullivan but also enjoy SEO Rockstars with Todd Friesen and Greg Boser,The Pulse with Barry Schwartz, Ben Pfeiffer and Chris Boggs and Net Income with Jeremy Schoemaker (ShoeMoney). (via Cosmos)
AdPulp: Daily Juice from the Ad Biz: Gaebler Ventures is a business incubator and holding company with an emphasis on seed-stage and early-stage investments. The Chicago-based partnership has invested in companies since 1999 and has established numerous innovative and market-leading enterprises. (via Cosmos)
- rogerds notebook: Last week I did a couple of presentations (on Community Building and Competitive Intelligence) at WebmasterWorld’s Pubcon, and caught the opening keynote session by Guy Kawasaki. Guy is a funny and engaging speaker, and a good choice to kick off a conference that covers a broad range of marketing, business, and tech issues. (via Cosmos)
Web 2.0 Blog by AU Interactive: It looks like Google may be “profiling” website owners using the whois data of their registered domains. At Pubcon last week during one of the sessions, Matt Cutts was reviewing an attendees website and using his laptop (which was tunneled into Googles brain I assume), looked up all the domains this person owned and called him out on it, suggesting that a number of other websites he owned looked spammy. (via Cosmos)
Niche Web Marketing and Viral Concepts by Tony Rocks: I’ve learned recently that one big topic at Pubcon was combating duplicate content, scrapers, splogs (spam blogs). The thought is to battle these web polluters with a sitemap standard, or more so a standard to guarantee claim of content ownership. (via Cosmos)
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John Battelle's Searchblog: One of the sessions I was most proud of at Web 2 was "The Pirate and the Suit." Somehow I got the CEO of EMI North America, David Munns, to sit down with Eric Kleptone and have a real conversation about the issues involved in making new forms of music like "A Night at the Hip Hopera", which starts with a very big "FU" to EMI (I even played the intro before we started talking). It was a thoughtful conversation, and at times it was clear that David was less than comfortable - he was in front of what might at any time turn into a hostile audience, and he was representing "the man." So when it was over, I went into the green room and thanked him for showing up. (via Cosmos)
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