SEO Files > Search Marketing $5.7 Billion - SEMPO Survey
[Online Marketing Blog] After the last session about advanced keyword research, SEMPO held a reception where they were to announce some of the preliminary findings of what Dana Todd called their annual "big ass survey". The SEMPO state of the industry survey run last year provided some very interesting and insightful statistics about how marketers are using search marketing as well as future expectations.
Some related posts from Technorati and Google.
[Online Marketing Blog] Search Marketers to Spend $5.7 Billion - 2005 SEMPO Survey: The 2004 SEMPO survey indicated search marketers planned to spend about $4 billion on paid search, organnic and paid inclusion. The 2005 SEMPO survey reports that number to rise to $5.7 billion as announced by Kevin Lee of SEMPO’s Research Committee.
[Searchviews.com] SearchViews - Dispatches and Discussions on the Search Engine ...: Occupying territory somewhere between search and behavioral ads (Danny Sullivan calls it "searchtextual"), this "post-search" service uses cookies to gather data on what people are searching for as well as partnerships with web sites and ISPs. By no means a newcomer to this space, AlmondNet has been developing and perfecting their technology for the past several years, and it'll be interesting to see how it all plays out.
[Schafer.com] Schafer Group | Ken Schafer's Opinions: About three months ago, Ken Schafer, president of the Toronto-based Internet consultancy Schafer Group and a founder of The Association for Internet Marketing and Sales (AIMS), simultaneously launched an e-newsletter and added an RSS feed to his company's blog. Though it's difficult to determine exactly how many RSS users subscribe to a feed -- marketers cite this as one of the few limitations of the system -- he estimates that there are about 10 times as many people viewing his feed as the e-newsletter.
[Blog.cre8asite.net] BPWrap - Internet Marketing From A Different Point Of View: But a copy of the 8-week-old blog obtained by the Mercury News shows Otellini unplugged, conversing candidly with Intel's rank and file about the challenges facing the Santa Clara chip giant. That's very much in line with the ever-more pervasive interpersonal communications that is possible, nay perhaps even more expected, in this Blogosphere world.
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