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[social cache: we deal in uncommon cents.] The most contentious point of the night, one that caused audible groans in the audience, came from Frosty - “SEO or SEM, in my opinion, will be dead as you know it within 6 months.” It was a powerful statement that he backed up later in .

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[SEO Skeptic] Paid Link Reporting and the Fall of the Machine - SEO Skeptic: For a search engine company that's always prided itself on not hand-ranking, that poses a bit of a problem.  Not simply a philosophical problem (though it is certainly that), but a technology problem as well.  Once you have granted that human intervention is necessary in order to rank web pages better in the case of a particular exploit, the system of machine-ranked pages becomes further and further diluted.  You rely more on people to make your search engine work properly.  If Google is miffed as to how to counter paid links and started soliciting informers, is it not conceivable they'll encounter more machine-insolvable problems down the road?  Now that SEM has become such a large industry, they'll undoubtedly be more, and more sophisticated, exploits introduced in the future.  It will be interesting to see how Google responds.

[Houston Search Engine Marketing and Optimization Services] Houston Search Engine Marketing and Optimization Services » Blog ...: As before, and despite the fact that I didn't even submit the post myself, there were some who elected to - once again - take some pot shots at a newbie. generated some contentious conversation and even garnered a Desphinn, as well as an unusually personal comment, from another industry rockstar: Desphinn.

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[SEOmoz Daily SEO Blog] SEOmoz | The Paid Links Debate Rages On - SES San Jose 2007: As someone working outside the USA find it quite unnerving to hear Matt Cutts talk about American laws and how Google uses them to back up their business practices abroad.I know its probably done with the best intentions but sometimes i wonder if there is not a hint of arrogance at Google.

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