SEO Files > WordStream Launches Low-Cost Search Engine Marketing Tool, Raises ...

[Xconomy Seattle] The problem is that it’s very manual and labor-intensive, requiring you to bid on thousands of keywords and write good ad copy. Our founder Larry Kim, who was a search engine marketer for six years, said ‘These are things I think I can build software to handle.’”

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[WebTuts] WordStream Launches Low-Cost Search Engine Marketing Tool, Raises ...: Yesterday Bruce wrote about Covario, a San Diego-based search engine marketing (SEM) company whose clients pay $100000 to $200000 a year for help making sure.

[MediaPost | Media News] MediaPost Publications - SEO Quality Score Tool Startup Secures $4 ...: Paul Flanagan, managing director of the Boston-based venture capital firm appointed to WordStream's board, said there are plenty of reporting tools from Google and other search engines that help brands understand success or failure of campaigns, but the SaaS application automates the process and provides suggestions on how to build the campaign. "There are a lot of tools that report back to you, but this makes suggestions on how to build the campaign," he said.

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